Funnels
Analyze conversion through multi-step user journeys
Funnels let you define a sequence of steps — page visits, custom events, or autocaptured interactions — and measure how many users progress through each stage. You can see where users convert, where they drop off, and drill into the sessions at each step to understand why.
Creating a Funnel
Click "Create Funnel"
Each funnel has:
- Name — A label for the funnel (e.g., "Signup Flow", "Checkout Process")
- Steps — Two or more sequential steps, each tracking a page visit, custom event, outbound link, button click, form submission, or copy event
Add Steps
A funnel always must have at least two steps.
There are six types of funnel steps. Path and custom event steps require a value. For the four autocaptured interaction types, the pattern is optional—leave it empty to match every interaction of that type.