Description

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

Yoast SEO: the #1 WordPress SEO plugin

Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web.

Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered.

Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools.

Ready for search, and ready for AI

People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both.

Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are.
Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle.
LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included.
Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended.
Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly.

Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach.

Real-time guidance while you write

SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after.

Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first.

Quick and easy setup

Setting up Yoast SEO is quick and straightforward. No technical background required.

Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site.

Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools.

AI tools built into your workflow

Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves.

Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options.
Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit.
Yoast AI Summarize: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast.
Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page.
Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve.
All AI tools included: no extra accounts, no separate credit purchase, no hidden costs.

Content analysis and optimization

SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages.
Readability analysis for clear, engaging, user-friendly writing.
Inclusive language analysis, so your content is more considerate and accessible.
SERP previews for both desktop and mobile results.
HowTo and FAQ blocks with built-in schema support.
Breadcrumbs block for improved navigation.
Semrush integration for keyword research directly inside Yoast SEO.
Wincher integration to track keyword performance from your dashboard.
Elementor integration for optimization inside your favorite builder.

Technical SEO, handled for you

Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content.

Automated meta tag optimization right out of the box.
Canonical URLs to prevent duplicate content issues.
Advanced XML sitemaps for clear site indexing.
Deep Schema.org integration to improve how search engines and AI systems understand your site.
Complete breadcrumb control for visitors and crawlers.
Performance improvements that help reduce load times.
Crawl settings to manage how bots access your site and reduce unnecessary server load.

Every update delivers ongoing technical SEO enhancements automatically.

Keep your website in perfect shape

Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health:

Cornerstone content tools to organize and prioritize your key pages.
Front-end SEO inspector to view and edit titles, descriptions, and schema live.
SEO roles to delegate plugin access securely across your team.
Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes.

Powerful integrations

Yoast SEO works seamlessly with popular WordPress tools:

Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress.
Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization.
Elementor: use full Yoast SEO functionality inside Elementor’s editor.
Algolia: improve internal search accuracy and performance.
Semrush: discover and optimize for high-value keywords.
Wincher: track keyword positions and trends in Google Search.
Jetpack: manage SEO and social previews in one place.
Easy Digital Downloads (EDD): improve digital product visibility with integrated schema.
Mastodon: verify your website on Mastodon with Yoast SEO Premium.
WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension.

Yoast SEO Premium: AI-powered SEO for WordPress

Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery.

What it helps you tackle:

Keeping pace with algorithm changes and AI search.
Reaching the right audience.
Automating redirects, crawl controls, and internal linking.
Finding orphaned content and improving your site structure.
Getting expert help when you need it.

Premium highlights: