Privacy Policy

Data Category

Description & Context of Collection

Account Creation Data

When you create an account on our App, we will ask you for the following information: your phone number, full name, email address, date of birth and username. During (or after) account creation there is also some additional information you can decide to share with us: a biography, your location (as precise as you want), and a profile picture.

Content Data

When you use the App, you can decide to share the following data:

• Photos and videos that you take (“Content”) using the App or photos that you share from your library. You can create an account without allowing us to access and collect data from your device’s camera or photo library. However, you will only be able to see your friends’ Content when you have posted your own BeReal. It’s a foundational part of how BeReal works.

• Your GPS location: you can decide to share your GPS location when you share Content through our App. If you choose to share your location and you are not a minor, by default, your precise location (street level) is shared but you can switch it to your approximate location (city level). If you are a minor, your approximate location is shared by default and only if you choose to share it.

• Your reaction to your friends’ Content: RealMojis, emojis, captions and comments.

Chat Data

When you use the BeReals chat function, we collect the messages, photos and videos you share with your friends within the chat.

Transaction Data

When you make an in-app purchase, your payment is processed directly by the relevant app store (Apple App Store or Google Play Store). We do not collect or store your credit card details or billing address. 

However, to fulfill your order, grant you access to the purchased features, and maintain our financial records, we receive and process the following data: 

• Transaction IDs and digital receipt tokens. 

• Purchase history. 

• The specific virtual goods you purchased and the date of purchase.

Communications with BeReal

When you report a concern with our App, respond to a survey, request assistance, we collect the following data:

• Your email address,

• Content of communication with us,

• Photos you may decide to share with us,

• Copies of government-issued identification (only when strictly required to identify you with certainty),

• Identifiers (e.g., phone numbers or email address),

• Any other information you may decide to share with us.

Data Category

Description & Context of Collection

Connection and Technical Data

Through the use of our website: IP address, device type, operating system version, browser, language preference, and browsing data

Through your use of our App: 

• IP address, account creation date, last login, terminal equipment and port, operating system, system configuration data, device type, operating system version, browser, language preference, and applications.

• user_id (unique identifier generated at account creation), device_id (unique identifier generated when connecting on new device) and Amplitude ID.

Mobile advertising IDs and device identifiers

We collect technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time through your device settings:

• Mobile advertising IDs (e.g., Apple IDFA if you use iOS or Google AAID if you use Android).

• Device identifiers (e.g., IDFV for iOS devices and Android ID for Android devices).

Interaction Data

Friend (number of friends, friend invitations, the friends with whom you interact the most).

Inferred Information

We will analyse Account Creation Data and the Content Data to infer information about you:

• Your time zone.

• Your likely interests derived from the visual elements of your photos, used exclusively as internal targeting criteria.

• Your likely gender, inferred via AI from your username, first name and biography, used exclusively as internal targeting criteria.

Usage Data

Actions performed on the App or our website, time of posting Content, how many times you retook a photo before posting, number of BeReal posts, Content viewed, Content interactions, the fact that you deleted Content, or that you blocked users, when you take a screenshot in our App, App crashes, pages visited and event logs.

Geolocation Data

When you use our App, we infer your country, city, region based on your IP address.

Address Book Data

You can decide to allow BeReal to access your address book to identify the friends in your Address Book who may already be on BeReal or to recommend you new friends. We do not access your Address Book without your permission. Bear in mind that even if you don’t agree to share your Address Book with us, we can still make personalized friends’ suggestions to you based on your contact details that we received from your friends who use our App (see below). You can revoke your permission to access your Address Book Data at any time through your device settings. Once access is revoked, we will no longer collect or update contact information from your address book, and previously uploaded contact data will be deleted within a reasonable time.

UX Interaction Recordings

For a randomized sample of users (0.001%), we record technical interactions with the App interface, such as touching and swiping. This is conducted through our analytic partner to help us visualize how users navigate the App and improve the overall user interface. This processing is not deployed in all geographic regions and may not apply depending on your location. This data is kept for a maximum of 90 days from the time of collection and is then automatically deleted.

Source

Description & Context of Collection

Other users of the App

We may receive information about you from other users of our App. For instance, if other users know you and choose to use contact importing, they may share your contact details, such as your phone number, with us, just as you may share theirs. Where friends of yours use contact importing, we may suggest you as a friend to them, and them as a friend to you, or they can find you via our search tool.

Integrations with Partners

When you decide to connect a partner application (for example Spotify) to use a specific integration on BeReal, we receive information that allows us to bring that feature to you. This will include all necessary device data, and other optional data that you may choose to share as part of the integration.

Our partners

We receive information about where you came from to download the App (for example, if you clicked on an ad on another social media).

Advertisers

When an advertiser runs a campaign with us, it may provide us with a hashed (pseudonymized) list of phone numbers of its own customers. We match this list against hashed phone numbers associated with BeReal user accounts in order to display that advertiser’s ads to the relevant users on BeReal. We do not receive phone numbers in clear text from advertisers, and hashed values provided for matching are not kept beyond the matching operation.

Purpose of Processing

Categories of Personal Data

Legal Basis

Creating and maintaining your account, and identifying you when you log in

Account Creation Data

Performance of our contract with you

Enabling you to publish, see and react to Content on the BeReal App and use BeReal’s chat

Content Data, Chat Data, Communications with BeReal, Usage Data, Connection and Technical Data

Performance of our contract with you

Processing and managing your in-app purchases, providing access to paid features or subscriptions, and handling related billing inquiries

Account Creation Data, Transaction Data, Communications with BeReal, Connection and Technical Data

Performance of our contract with you, and compliance with our legal obligations (e.g., accounting and consumer protection laws for retaining transaction records)

Determining your time zone and informing you of the time to post your Content

Connection and Technical Data

Our legitimate interest in providing you with our App (you can change your time zone at any time in the settings of the App)

Processing your or other users’ requests, complaints and reports

Content Data, Communications with BeReal

Our legitimate interest in responding to requests regarding our App or the Content displayed

Moderating Content in accordance with the law (prevention of illegal activities, fraud, cyber harassment, etc.) and our Terms

Content Data, Usage Data, Chat Data

Compliance with our legal obligations (BeReal is required by law to retain this information in certain cases)

Suspending accounts or preventing certain users from using the App after a violation of applicable law or our Terms

Account Creation Data, Interaction Data

Our legitimate interest in providing a safe and secure environment in accordance with our Terms

Connecting you with your friends by providing you with personalized friend suggestions, showing you which contacts to invite to the App and recommending new friends 

Address Book Data, Interaction Data